ZTE is a global player in telecommunications and has been an established and valued partner in the B2B sector for many years. In 2019, the company decided to intensify its activities and efforts in (5G-capable) smartphones in Austria.
Client
ZTE Austria
Location
Vienna, Austria
Industry
Telecommunications
Target audience
B2C
Services
- Content strategy
- Events
- Branding & positioning
- Public relations (PR)
- Copywriting
Geographic scope
International
Period
June 2021 – ongoing
Overview
Challenge
To make the devices of a brand still relatively unknown to end customers at the start of the collaboration known as broadly as possible and to associate it with positive attributes in people’s perception.
Solution
Organisation of press events and press conferences for the Austrian launch of various smartphones, creation of press releases and placement in the media, creative topic development, arranging interviews, cooperation with established events, organisation of editorial test reports on the new smartphones.
Impact
Repeated coverage in all relevant Austrian mass-market and special-interest media. In total, 200 editorial media reports through our PR work, with an ad value of around €500,000.