Workshops
Communication that lands.
PR strategy, media training, crisis communications or GEO: compact workshops from people who work with newsrooms every day. In Berlin, Vienna, at your premises or online.
Learn from people who do it every day.
For almost two decades, we have been getting companies into the media. We share this know-how in compact workshops: practical, with examples from your industry and with results your team works with the very next day.
Half-day or full-day, at your premises, in our offices or online. Always with materials to take away and a clear roadmap.
Formats
Six formats. One goal.
More impact in the media, more confidence in front of the microphone and communications your whole team stands behind.
Strategy
PR strategy workshop
Sharpen your positioning and key messages, find topics the media genuinely care about and decide which newsrooms suit you. You leave with a PR roadmap and clear priorities.
Training
Media and interview training
Handle tough questions and land your message in 30 seconds: your spokespeople practise in front of camera and microphone, with honest feedback from professionals.
Crisis
Crisis communications
Processes, responsibilities and holding statements, plus realistic scenarios to play through. So that everyone knows what to do when it matters.
AI & search
GEO workshop
How ChatGPT, Perplexity and Google’s AI Overviews pick their sources, what they say about your brand today and how to become more visible there.
Craft
Press relations for marketing teams
When is a topic news, and how do you write a press release that gets read? With exercises based on real topics from your company.
Tailor-made
Your own workshop
Market entry in the DACH region, employer branding, thought leadership or a team day with fresh ideas: we build the programme around your questions.
In practice
Strategy workshop for Berlin Partner.
For the economic development agency of the State of Berlin, we designed and facilitated a full-day workshop to realign its communications. Five working blocks, from status quo to roadmap, with trend cards, posters and a course book for every participant.
1
Channel check
Where do communications stand today?
2
Trend radar
How are media and media use changing?
3
Message house
Audiences and messages, sharpened
4
Format lab
New forms of media relations
5
Roadmap
Priorities for short, medium and long term
FAQ
Good to know.
How long does a workshop take?
Most workshops last half a day or a full day. Training for individual spokespeople is also possible in shorter sessions.
Where do the workshops take place?
At your premises, in our offices in Berlin and Vienna, or online. We come to you anywhere in Germany, Austria and Switzerland.
How much does a workshop cost?
That depends on format, duration and number of participants. After your request, you receive a concrete proposal with agenda and date.
Who are the workshops for?
For management, communications and marketing teams, press officers and experts who should be talking to the media more often. From start-ups to public institutions.
Get in touch
Fancy a workshop?
Tell us briefly what you have in mind. We will come back to you with a proposal for agenda and date.