Free PR analysis
How loud is your brand?
In the media, in your market, in the answers of ChatGPT and co.: we find out where you stand and which story you should be telling now. Free of charge, no strings attached.
Good PR doesn’t start with a press release.
It starts with understanding. Where does your brand stand today? What is moving your market, your audiences and the newsrooms that cover your industry? And which story can only you tell?
That is why, for every company we start working with, we first prepare a PR analysis. It is the same analysis we use to win pitches. For you, it is free.
What goes into your analysis
Nine perspectives. One story.
Everything that moves your public relations: thoroughly researched, honestly assessed and translated into a clear recommendation.
01
Status quo
How present is your brand today? We gather where and how you have been covered, in what tone, with which spokespeople and on which of your own channels. The honest starting point.
02
Market and trends
Which developments are moving your industry, which debates are running, which figures do newsrooms keep quoting? Knowing the market’s topics means finding the moment your story is in demand.
03
Audiences
Who needs to know and trust you: customers, decision-makers, investors, talent? We look at how these people get their information and what questions are on their minds.
04
Competition
Which topics do your competitors own, who gets quoted as an expert, where is the stage crowded and where is there still room? This shows how you can clearly stand out.
05
Media landscape
Leading media, trade titles, podcasts, newsletters: we show which newsrooms in Germany, Austria and Switzerland suit you and who writes about your topic there.
06
Visibility in AI search
What do ChatGPT, Perplexity and Google’s AI Overviews say when someone asks for a service like yours? Media coverage is one of their most important sources, which is why GEO now belongs in every PR strategy.
07
Stories and spokespeople
This turns into concrete stories: press release topics, interview angles, guest articles and a path for your experts to become sought-after voices in their industry.
08
Ideas with impact
Sometimes it takes more than a good announcement. We come up with activations, partnerships and stunts that get people talking. Deliberately a little bolder than expected.
09
Strategy and roadmap
You end up with a clear central idea, priorities, the right formats and a roadmap for the first months. Plus case studies from your industry that show what this looks like in practice.
100+
projects for brands in the DACH region
2
offices in Berlin and Vienna
4.97
out of 5 stars from 35 reviews on Sortlist
2007
founded, owner-managed ever since
In practice
What good PR sets in motion.
Process
Three steps. Zero risk.
1
Send your request
Fill in the short form. We will get back to you within two working days.
2
Get to know each other
In around 30 minutes, we clarify goals, markets and audiences.
3
Your analysis
We present your PR analysis in person: in Berlin, Vienna or by video.
FAQ
Good to know.
How much does the PR analysis cost?
Nothing. The PR analysis is free of charge and comes with no obligation. You decide afterwards, in your own time, whether and how you want to proceed.
Who is a PR analysis for?
For companies of any size, from start-ups and SMEs to international corporations, that want to become more visible in Germany, Austria or Switzerland. It is especially useful before a market entry, a product launch or a funding round, or when PR is being set up anew.
How does the PR analysis work?
After your request, we hold a call of around 30 minutes about goals, markets and audiences. We then prepare the analysis and present it to you in person, in Berlin, Vienna or by video.
What is GEO and why is it part of the analysis?
GEO stands for Generative Engine Optimization: making sure a brand appears in the answers of AI assistants such as ChatGPT or Perplexity and in Google’s AI Overviews. These systems rely heavily on editorial media coverage, which makes good press relations one of the most effective levers for visibility in AI search.
Who will be my contact?
Requests from Germany are handled by our team in Berlin, requests from Austria and Switzerland by our Vienna office. Fullstop PR is an owner-managed PR agency with offices in Berlin and Vienna.
Get in touch
Want to know what matters for your brand?
Then request your free PR analysis now. Requests from Germany are handled by our team in Berlin, requests from Austria and Switzerland by our Vienna office.