Personal PR for Kerstin Hendricks: Menopause as a Business Issue

Kerstin Hendricks is an economist, university lecturer and expert on menopause in the workplace. She developed a training programme for menopause managers in companies and is a pioneer in this field in Germany. We support her with personal PR to establish her as a sought-after voice on menopause and working life.

Menopause affects millions of working women at the height of their careers, yet companies still often treat it as a private matter. In the media, the topic is frequently framed around taboo, deficit or alarm. Credible expert positioning required a distinct, constructive angle that translates the topic into the language of business, leadership and talent retention.

In a strategy meeting we developed her narrative and PR roadmap: Kerstin Hendricks as a “provider of perspective” who frames menopause as an underestimated strategic issue for organisations – moving from concern to action and practical solutions.

On this basis we deliver data-driven press releases, for example on the economic cost of menopause-related sick days or on lessons from the UK’s menopause strategy. This is complemented by targeted interview offers to business, HR and consumer media, as well as guest articles.

Within a few months Kerstin Hendricks gained visibility in national and trade media, including an interview in Der Tagesspiegel (online and print), interviews for DUP Unternehmermagazin, VDI and experten.de, a mention in the Personalintern newsletter and an article in the print titles of the RedaktionsNetzwerk Deutschland. Further conversations, including with radio, are in the pipeline.