NovoDaily: Personalised health reimagined

NovoDaily is more than just a supplement provider – it is a pioneer of personalised health. Based on genetic and blood analyses, the brand offers tailored solutions that improve its customers’ lives in a lasting way. Our task was to communicate this vision in Germany and Austria. Since April 2024, we have been supporting NovoDaily as it grows from a promising newcomer into an established name in the market for personalised dietary supplements.

The supplements market is fiercely competitive, and consumers are more demanding than ever. Our challenge was to position NovoDaily as an innovative pioneer – scientifically grounded, trustworthy and relevant to the general public. At the same time, we needed to unlock the brand’s potential beyond traditional PR and make it shine across digital and social channels.

We relied on a tailored strategy that puts NovoDaily’s strengths in the best possible light. Our approach was as individual as the product itself:

Turning the USP into stories:

We translated NovoDaily’s unique strengths into relevant, emotional and inspiring stories. With topics such as “Coffee and genetics: why coffee isn’t good for everyone”, “Stress is in our genes” or “Nutrients during the menopause”, we not only reached broad audiences but also created clear differentiation in the market.

Testimonials and authentic voices:

Our PR campaign was built on authenticity: more than 40 journalists and influencers tested NovoDaily’s products and reported on them in magazines such as GRAZIA, Vital and BILD. These personal experiences lent the brand credibility and reach.

Influencer marketing for the digital generation:

Since September 2024, we have been harnessing the power of Instagram, TikTok and more to anchor NovoDaily with younger audiences. Influencers tell their own stories with NovoDaily in authentic posts – personal, relatable and with strong reach.

Presence in trade and lifestyle media:

We have not only established NovoDaily in lifestyle magazines, but also placed it in high-calibre outlets such as BILD, Der Standard and Falstaff. The combination of editorial features, product reviews and expert articles created a comprehensive and credible brand image.

Editorial visits and direct dialogue:

Personal editorial visits in Hamburg led to deeper collaborations. These grew into long-term partnerships with journalists and a consistent media presence.

In the first six months, we achieved more than 116 million potential impressions with over 60 publications in print and online media. An estimated media value of more than €350,000 underlines the strength and efficiency of our campaign. Broad coverage, from expert articles in Vital to lifestyle features in GRAZIA and BILD, supported by successful social media campaigns, has established the NovoDaily brand with digital audiences.

What makes this campaign so special: NovoDaily is an example of how to successfully work the intersection of science and lifestyle. With a blend of journalistic precision, emotional storytelling and digital innovation, we managed to establish the brand as a pioneer in a fiercely competitive market.