Media positioning for LeverX as an IT and SAP expert

LeverX is an internationally active IT and SAP consultancy focusing on digital transformation, process optimisation and enterprise software solutions. The aim of the project was to position LeverX in the German-speaking market as a competent partner for future technologies, SAP implementations and digital workflows.

The market for IT and SAP services is highly competitive and characterised by a high density of information. For LeverX, the challenge was to prepare complex technology topics such as remote implementation, cloud transformation, SAP workflows and future technologies in a way that is understandable, practical and relevant to the media. At the same time, the company’s expertise was to be made visible through clearly positioned spokespeople.

As part of the project, several thematic press releases were developed and placed. The focus was on IT megatrends such as IoT, cloud, blockchain, AR/VR and the metaverse, as well as on accelerating SAP implementations through remote workflows.

Key content was developed together with LeverX executives and edited editorially, including statements and assessments from Christoph Fischer and Kirill Rodionov. The topics were distributed in a targeted way to relevant business, IT and trade media in order to position LeverX as a technology thought leader and practice-oriented solution provider.

Through project-based media relations, LeverX was able to significantly increase its visibility in the German-speaking market. The placement of expert contributions and press releases in relevant media strengthened perception of the company as an experienced SAP and digitalisation partner. In particular, the positioning around remote implementation and IT trends helped establish LeverX as a forward-looking provider with international experience.