PR for the future of work: LIZ Smart Office

LIZ Smart Office stands for innovation and digitalisation in the world of work. With solutions that make hybrid and modern workplaces more efficient, flexible and sustainable, the company is setting new standards. Since early 2024, we have been supporting LIZ Smart Office in bringing this vision to the public. Our B2B communication strategy focuses on guest articles, interviews, podcasts and press releases to position the brand in trade media, leading business titles and relevant blogs.

The goal: to speak directly to decision-makers in IT, HR and facility management and to establish LIZ Smart Office as a leading player in the digital transformation of the workplace. Our collaboration is already showing impressive results: we have doubled the originally set target and achieved a reach that is far above expectations.

In a fiercely competitive market for digital workplace solutions, the task was to position LIZ Smart Office’s expertise in a targeted way and to create content that is both relevant and memorable for the target groups. The challenge lay not only in generating visibility but also in conveying the added value that LIZ Smart Office offers modern companies.

Our PR strategy combined different measures that put LIZ Smart Office’s expertise in the foreground. Guest articles and trade features offered deeper insights into topics such as artificial intelligence, activity-based working and the digitalisation of workplaces.

Interviews and podcast invitations enabled LIZ Smart Office’s executives to connect directly with their audience, while press releases were used strategically to generate media attention for new innovations and topic areas. The content was placed in a targeted way in industry media and leading business titles in order to reach a broad but relevant audience.

Through this approach, we managed not only to strengthen awareness of LIZ Smart Office but also to clearly exceed the originally agreed target.

The campaign led to a total reach of 3.18 million potential impressions and a media value of €236,085, demonstrating the strong market response and the long-term value of the communication work.