PR for NAVEX, a leading provider of risk and compliance solutions

NAVEX provides companies worldwide with software and services for governance, risk and compliance (GRC), meaning tools for risk management, whistleblowing systems, policy management and compliance training. Through targeted PR measures, we continuously bring NAVEX into relevant German-language business and IT trade media and create additional visibility through successfully placed interviews.

Although NAVEX is an international leader in its field, brand awareness in the German market was limited. Many companies here are reluctant to talk publicly about compliance, as the regulatory requirements are complex. Industry-specific expertise is needed to communicate solutions credibly. The aim was to show the benefits of a successful compliance strategy and to position NAVEX as a trusted expert in the market. To position NAVEX as a trusted partner, the PR work had to be highly differentiated, technically sound and tailored to the target group.

To successfully master the challenges of the German market, we developed a multi-stage PR strategy. First, we introduced NAVEX in a targeted way to create awareness of the brand. Building on this, we published data-based press releases on relevant compliance topics, including whistleblowing and German companies’ self-assessment of their risk management. In addition, we ran an interview series with Oliver Riehl, Regional Vice President Sales for the DACH region, to establish NAVEX as an approachable, competent point of contact for compliance questions. We based the content on NAVEX’s extensive international reports, from which we prepared country-specific insights for the German economy. All measures were aimed specifically at business and IT trade media in order to achieve maximum reach and credibility with the relevant target group.

Within seven months, the campaign for NAVEX, with 3 PR initiatives, had already achieved remarkable results: more than 20 articles appeared in leading trade and business media, including Digital Business, Springer Professional Online, Channel Partner, Markt und Mittelstand and Computerwoche. The potential reach is over two million readers and visitors, with an estimated media value of over €350,000. Through the strategic placement of data-based insights, NAVEX was lastingly positioned among IT and business decision-makers as a reliable provider of risk and compliance solutions in Germany.