The Acibadem Healthcare Group is regarded as the leading healthcare brand in Turkey. Together with IHH Healthcare, it also forms the second-largest hospital chain in the world. Spread across 22 countries with a further 36 information offices, Acibadem now also wants to bring first-class healthcare services closer to interested patients in Berlin and Düsseldorf. With decades of experience, full-service care, short waiting times and world-standard technologies, the aim is to build trust and to grow the list of satisfied patients around the world.
Client
Acibadem Healthcare Group
Location
Locationİstanbul, Turkey
Industry
Hospitals & healthcare
Target audience
B2C
Services
- Content strategy
- Events
- Media planning
- Public relations (PR)
- Copywriting
Geographic scope
International
Period
Aug 2021 – ongoing
Overview
Challenge
To achieve this, our communications strategy relies on an interplay of aesthetics and medical topics. After all, the Acibadem Healthcare Group is a genuine success story and not some obscure company abroad. The aim is therefore to reduce scepticism about medical procedures abroad and to highlight the expertise of Acibadem’s staff. Alongside classic press releases and interviews with quality media, journalists were able to get a picture of the hospital chain on site in Istanbul as part of an editorial tour.
Solution
The communications strategy includes offers of conversation and references to current trends in aesthetics and medicine in order to extend brand awareness. We position Acibadem as an open and transparent contact for the public and media representatives.
Impact
- Interviews and articles in both lifestyle press and trade media
- Online and print articles in the most important national and regional daily newspapers and the B2B press
- More than 20 million readers reached since the launch in summer 2021
- Increased awareness at national level
- New clients won