Press relations for a cosmetic surgeon

Client

Peyman Bamdad

Location

Berlin, Germany

Industry

Hospitals & healthcare

Target audience

B2C

Services

  • Branding & positioning
  • Social media
  • Public relations (PR)

Geographic scope

National

Period

July 2019 – July 2020

Overview

Peyman Bamdad found his profession in medicine and his calling in aesthetic surgery. His work allows him to combine knowledge, experience and precision with his pronounced sense of aesthetics. He studied human medicine at the Freie Universität Berlin and the Universidade Federal do Cearà in Fortalza, Brazil. After qualifying as a specialist in plastic and aesthetic surgery, he founded his practice in Berlin-Dahlem in 2013. Peyman Bamdad is a member of the Deutsche Gesellschaft der Plastischen, Rekonstruktiven und Ästhetischen Chirurgen (DGPRÄC), the International Society of Aesthetic Plastic Surgery (ISAPS), The American Society for Aesthetic Surgery (ASAPS) and the Vereinigung der Deutschen Ästhetisch-Plastischen Chirurgen (VDÄPC).

Challenge

The aim was to make Peyman Bamdad known regionally and nationally in Germany and to make his expertise in facial surgery accessible to a broad public.

Solution

Alongside an integrated PR concept, the communications strategy also included social media marketing and content creation.

Impact

  • Awareness increased at national level
  • New clients won
  • Interviews in trade media and the lifestyle press
  • Articles about Peyman Bamdad and his treatments in ELLE, Harper’s Bazaar, Freundin and many more
  • Media value of over €500,000 achieved
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