Nelly Solutions offers innovative software solutions for digitalising and optimising processes in doctors’ practices. They help medical professionals handle administrative tasks more efficiently and minimise billing effort. We support Nelly Solutions in making its products and services known in Germany, in order to promote the use of its software in doctors’ practices.
Client
Nelly Solutions GmbH
Location
Spreeufer 3, 10178 Berlin, Germany
Industry
Hospitals & healthcare
Target audience
B2B
Services
- Public relations (PR)
- Media planning
- Corporate communications
- Content strategy
Geographic scope
National
Period
Dec 2023 – ongoing
Overview
Challenge
Nelly Solutions needed an effective PR strategy to explain its software solutions clearly to medical professionals and to spark interest in the trade press. The aim was to increase awareness of its solutions and to highlight the benefits of digitalisation in doctors’ practices.
Solution
To meet the challenges, we relied on a mix of interviews, press releases and guest articles. Through these measures, we were able to practise thought leadership and highlight Nelly Solutions’ industry knowledge. Our strategy included placing interviews with Nelly Solutions experts, which underlined their expertise and industry knowledge. In addition, we regularly published press releases communicating the latest developments and successes of the software solutions. Guest articles, in which Nelly Solutions’ experts went into detail on the benefits of digitalisation and the concrete improvements in doctors’ practices, rounded off our measures. This comprehensive PR strategy enabled us to reach the target groups effectively and to strengthen trust in Nelly Solutions’ solutions.
Impact
Through the PR campaign, we were able to significantly increase Nelly Solutions’ visibility and reputation in the industry. The greater media presence helped improve the perception and acceptance of its software solutions among medical professionals. The successful placement of articles in renowned trade media such as Journalmed, Kompakt Allgemeinmedizin, Teamwork Zahnmedizin and Praxis Depesche demonstrated the relevance and added value of Nelly Solutions’ software for digitalisation in doctors’ practices. These publications underlined the company’s competence and innovative strength and helped position it as a leading provider of medical software solutions.