We are helping VivaScope, an innovative medical technology company, raise awareness of its skin cancer diagnostic devices in the DACH region. Through targeted PR activities, we reach both the medical trade press and lifestyle and health media.
Client
VivaScope GmbH
Location
Stahlgruberring 5, 81829 Munich, Germany
Industry
Hospitals & healthcare
Target audience
B2B, B2C
Services
- Public relations (PR)
- Media planning
Geographic scope
International
Period
Sept 2023 – ongoing
Overview
Challenge
VivaScope needed a strong network of journalists in both the medical trade press and mass-market media. The aim was to raise awareness of its devices so that more clinics and doctors use them and people with suspected skin cancer specifically ask for them.
Solution
We built a comprehensive PR network and regularly published press releases about studies and VivaScope’s devices. In addition, we created press releases on current skin cancer figures and organised monthly interviews with leading media in the DACH region as well as specialist trade media in hospital IT.
Impact
Through our PR campaign, we significantly increased VivaScope’s visibility and awareness in the medical community and among the general public. This led to a stronger market position.