Efficient PR for smart merchandise management solutions

Daltix offers a comprehensive software solution with multiple tools that can deliver valuable retail data for any company dealing in goods. Built on strong data management and comprehensive analysis, Daltix enables companies to make well-founded, business-relevant decisions quickly and efficiently and to drive their growth.

Daltix’s interactive tool allows users to collect, structure and clean data. Retailers and suppliers can rely on continuous quality assurance processes to save valuable resources.

The vast amount of available retail data is a challenge for many companies. Daltix solves this problem quickly, simply and in an extremely beneficial way.

The goal is to establish Daltix as the first port of call for FMCG companies that want to base their business decisions on high-quality data. However, there are already established competitors on the German market. In addition, “German Angst” about digital tools and data security influences perception.

To increase Daltix’s media presence and convey the professionalism and value of the system, we structured communication priorities, identified the right and relevant topics and highlighted them. The collaboration between the big data company Daltix and SmartSpotter was emphasised, using clear examples, as a perfect symbiosis and a sensible component of every retailer’s toolkit. We also made the data company’s important clients visible in order to demonstrate real problem-solving and reputation.

The company’s awareness was noticeably increased in the German-speaking region, also through publications in the form of press interviews. In particular in the field of merchandise management systems for food, the company is gaining credibility.