Social media for dietary supplements

Client

CLAV GmbH

Location

Uhlandstraße 12, 10623 Berlin, Germany

Industry

Other

Target audience

B2C

Services

  • Content strategy
  • Digital strategy
  • Photography
  • Graphic design
  • Branding & positioning
  • Social media
  • Copywriting

Geographic scope

International

Period

Sept 2021 – ongoing

Overview

CLAV supplies vegan, organically certified dietary supplements for body and mind.

The word CLAV derives from the Latin word “Clavis”, which means key. It is “the key to a healthier world”. The company firmly believes that everyone holds the key to their own health in their own hands, and accordingly supplies vegan, ecologically sustainable and high-quality dietary supplements with the highest bioavailability. All supplements contain pharmacologically balanced formulations made from organic ingredients.

Challenge

The aim was to create a comprehensive communications mix using social media and to address different target groups – for example young women, but also middle-aged men or women in the early stages of menopause – in a targeted way across different channels. We began by creating a content strategy for Instagram and Facebook in order to reach these very different target groups as effectively as possible and to present the variety of products tailored to the needs of end consumers.

Solution

Together with the client, we agreed on creative guidelines such as tone of voice, imagery, colour scheme and design, as well as important timing and technical requirements and the wording. We then created an editorial calendar for the brand’s own posts and organised regular shoots at the client’s premises and at the agency for content creation. Images, videos and graphics were created and edited or cut in line with the branding design. In addition, giveaways, creative quizzes and custom-created recipe posts were produced regularly to build the community and significantly increase the engagement rate. Informative stories, aligned with product and information posts, were saved in various story highlights, creating a visual portfolio of the client that followers and potential customers can access easily.

Impact

  • Perfectly coordinated and creative Instagram feed
  • Engaging and informative posts about the various products and their ingredients
  • Creation of giveaways matching the respective topics
  • Support for paid social strategies
  • Significant organic growth
  • User engagement increased by around 25 per cent in the first quarter

  • Previous ProjectMedia relations for ERGO Versicherung in Austria

  • Next ProjectSocial media presence for a Berlin hotel

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