Since 2018, the Berlin-based supplement manufacturer CLAV has offered naturally balanced, vegan and purely plant-based dietary supplements with the highest bioavailability. The company’s vision is to create high-quality products for a sustainable world. All supplements contain pharmacologically balanced formulations made from organic ingredients and, owing to their high quality, overdosing is avoided.
Client
Clav Health
Location
Berlin, Germany
Industry
Pharmaceuticals & biotech
Target audience
B2B, B2C
Services
- Public relations (PR)
Geographic scope
National
Overview
Challenge
Since 2017, sales in the dietary supplement market in Germany have risen steadily. For our client, this meant that supply also exceeded demand in the media. Even so, we had to succeed in placing the manufacturer’s diverse products in the relevant media for families and young women, in order to stand out from the competition.
Solution
The strategy for placing the products and increasing brand awareness consisted, on the one hand, of detailed presentations of the individual ingredients in press releases tailored to the respective target groups. On the other hand, by offering interviews on current topics in the beauty and health sectors in the most important beauty and mass-market media, the client was able to raise the brand’s profile with expert knowledge.
Impact
With the help of product tests, expert articles and product features, trust in the brand was strengthened, and brand awareness was significantly increased through placements in online and print magazines such as “freundin.de”, “IN”, “Brigitte” and “Jolie”.