Since 1969, PADMA has been the only company in Europe producing herbal formulas based on Tibetan recipes. The company is regarded as a pioneer in the field of plant-based ingredients and has set itself the goal of being a modern bridge-builder for Tibetan constitutional medicine in the Western world. With ancient Tibetan recipes, PADMA meets the modern trend towards holistic and conscious nutrition. The company became known through the 28th formula of the PADMA formula collection.
Client
Padma AG
Location
Zürich, Switzerland
Industry
Pharmaceuticals & biotech
Target audience
B2B, B2C
Services
- Events
- Branding & positioning
- Social media
- Public relations (PR)
Geographic scope
International
Period
Jan 2014 – ongoing
Overview
Challenge
The aim was to launch the products successfully in Germany and Austria. In addition to winning new customers, the focus was also on raising awareness of natural healing methods in the German-speaking region.
Furthermore, in the B2B area, cooperation with pharmacies and other distribution outlets was to be promoted.
Solution
To this end, we chose a mix of regional PR and national communications. In addition to classic press releases, editorial tours, pharmacy events and influencer events were held regularly.
Impact
- Helped Padma’s Tibetan dietary supplements gain awareness in Germany and Austria
- PR support since 2014 in Austria, since 2016 in Germany
- Over 600 positive publications between 2016 and 2018
- Articles in all the important lifestyle media such as Brigitte, GALA, Freundin, Lea, Bild der Frau and many more