Löwenanteil is a food company that delivers high-protein organic ready meals in jars directly to customers. We supported the brand with product PR and founder PR centred on its founders Thomas Kley and Robin Redelfs.
Client
Löwenanteil
Location
Oldenburg, Germany
Industry
Food / D2C (Organic Ready Meals)
Target audience
B2C
Services
- Public Relations (PR)
- Founder PR
- Product PR
Geographic scope
National
Period
Dec 2025 – Jun 2026
Overview
Challenge
Many people still see ready meals as an unhealthy last resort. Löwenanteil wanted to show that quick meals and conscious, high-protein nutrition can go together. This called for stories that go beyond the product and appeal to nutrition and lifestyle media as well as the start-up and business press.
Solution
Following a strategy workshop, we developed a topic plan that combines nutrition trends with the founders’ expertise. Press releases covered, among other things, the comeback of ready meals as a fitness hack, the link between eating habits and well-being, and a practical approach to losing weight before summer.
In parallel, we positioned Thomas Kley in the start-up scene as a voice for sustainable growth rather than “growth at all costs” and initiated interviews. Editorial product tests and prize draws gave readers a direct experience of the meals.
Impact
Löwenanteil appeared in lifestyle, food, product testing and trade media, including HOGAPAGE, TOP Magazin, MOVO, Beautyjunkies, Hamburg Magazin, Willya, Deutschlandtest and airfreshing, complemented by prize draw partnerships, for example with CarpeGusta.