PR for Trinergy: Roman Braun as a voice on leadership and rhetoric

Trinergy is the coaching and training company of psychologist, rhetoric coach and bestselling author Dr Roman Braun in Vienna. The company trains people in communication and leadership, combining NLP, positive psychology and other methods. Since June 2026, we have been positioning Roman Braun as a sought-after expert in Austrian media.

There is no shortage of coaching and training offers, and experts on leadership and communication are common in the media. Roman Braun needed to be recognised, with his many years of experience and his book “Die Sprache der Führung” (The Language of Leadership), as a distinctive voice who puts current events into sharp perspective and gives leaders concrete guidance.

Following a strategy meeting and a PR approach for 2026 and 2027, we pursued two tracks. First, we translated content from “Die Sprache der Führung” into topics, such as why technically brilliant bosses are often poor leaders or why silence is a prerequisite for successful communication, and developed interviews for business and career media.

Second, we continuously offer Roman Braun as an expert on current events, from body language in football to the rhetoric of party leaders in turbulent political times.

In the first few months, Roman Braun featured in Kronen Zeitung, heute.at, Kurier, trend, Die Wirtschaft and Oberösterreichische Nachrichten in print and online, among others.