SAE Institute Vienna offers practice-oriented programmes in areas such as film, audio, games, design and software engineering, from diploma to bachelor’s level as well as certificate courses. It is part of the world’s largest network for media education. Since September 2026, we have supported the Vienna campus with press relations and LinkedIn content.
Client
SAE Institute Wien
Location
Vienna, Austria
Industry
Education, training for creative and media careers
Target audience
B2C
Services
- Public relations (PR)
- LinkedIn editorial planning
- content strategy
Geographic scope
National
Period
Sep 2026 – ongoing
Overview
Challenge
Young people and their parents weigh up carefully which programme leads into a creative career, and private education providers are compared with universities. At the same time, artificial intelligence raises the question of which creative professions will still be needed. SAE Institute Vienna needed to become better known and be perceived as a creative hub with a practical focus, small groups and a strong community.
Solution
Following a strategy meeting and a PR approach for 2026 and 2027, we focus on topics that are relevant beyond the institute’s own programmes. A first press release took up the debate about AI in the creative industries: Campus Manager Karsten Schwardt explained which skills will become more important in creative professions.
In parallel, we manage the campus’s LinkedIn editorial plan, with posts on events, collaborations with industry partners, new courses and student work.
Impact
The collaboration began only a few weeks ago. The first reports on SAE Institute Vienna have appeared on Horizont.at and oe24.