Social media for aesthetic medicine

Client

Peyman Bamdad MD

Location

Berlin, Germany

Industry

Hospitals & healthcare

Target audience

B2C

Services

  • Content strategy
  • Digital strategy
  • Photography
  • Social media
  • Copywriting

Geographic scope

National

Period

June 2019 – Apr 2020

Overview

Peyman Bamdad found his profession in medicine and his calling in aesthetic surgery. His work allows him to combine knowledge, experience and precision with his pronounced sense of aesthetics. He studied human medicine at Freie Universität Berlin and at the Universidade Federal do Ceará in Fortaleza, Brazil. After qualifying as a specialist in plastic and aesthetic surgery, he founded his practice in Berlin-Dahlem in 2013.

Peyman Bamdad is a member of the German Society of Plastic, Reconstructive and Aesthetic Surgeons (DGPRÄC), the International Society of Aesthetic Plastic Surgery (ISAPS), the American Society for Aesthetic Plastic Surgery (ASAPS) and the Association of German Aesthetic Plastic Surgeons (VDÄPC)

Challenge

The aim was to use social media to create a comprehensive communication mix and to address different target groups in a targeted way on different channels. We started by creating a content strategy for Instagram and Facebook to reach younger, urban patients and thereby complement our parallel PR strategy.

Solution

Together with the client, we agreed on creative guidelines such as tone of voice, imagery, colour scheme and design, as well as important timing and technical requirements. We then created an editorial plan for our own posts as well as influencer relations, and organised photo shoots.

Impact

  • Perfectly coordinated and creative Instagram feed
  • Engaging and informative posts on treatments
  • Growth in follower numbers
  • Increased user engagement

  • Previous ProjectProduct PR for a food manufacturer

  • Next ProjectLaunch PR for a health start-up

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