Building a personal brand: Daniel Fellhauer

Daniel Fellhauer is a serial founder, transformation expert and author with deep roots in renewable energy, entrepreneurship and digitalisation. The aim of the collaboration is the systematic build-up and long-term strengthening of his personal brand as an opinionated expert on founding, transformation and the sustainable economy.

The challenge was to establish a consistent public perception across different topic areas, from founding a business in times of crisis, through GreenTech and the energy transition, to the digitalisation of the skilled trades. Daniel Fellhauer was to be positioned not as a short-term commentator, but as a credible, experienced voice with a clear stance. At the same time, complex economic and social issues had to be prepared in a way that is easy to understand and relevant to the media.

To achieve this positioning, a holistic personal branding PR strategy was implemented. This included developing and placing various press releases on current economic and social debates, arranging interviews in a targeted way, and placing well-founded guest articles in relevant trade and leading media.

The content was consistently geared towards strength of opinion, practical relevance and thought leadership, and developed thematically around entrepreneurship, transformation, energy and GreenTech markets, and digitalisation.

Through continuous media relations, Daniel Fellhauer was established as a distinguished expert and thought leader in the public debate. Numerous publications, interviews and guest articles ensured high visibility online and in relevant media environments. The clear thematic positioning lastingly strengthened his personal brand and made him a sought-after contact for economic, technological and social questions about the future.