myPOS is a leading payment services company that offers innovative solutions for small and medium-sized businesses. Its products include mobile card terminals, online payment solutions and e-money accounts, which allow businesses to accept payments flexibly and securely. Since October 2023, we have been supporting myPOS with PR in Germany and Austria to strengthen its market launch and presence in these regions. We have successfully placed numerous articles in renowned media and significantly increased brand awareness.
Client
myPOS.At GMBH
Location
Karl-Popper-Straße 6, 1100 Vienna, Austria
Industry
Banking & finance
Target audience
B2B, B2C
Services
- Public relations (PR)
- Media planning
- Events
Geographic scope
International
Period
Sept 2023 – ongoing
Overview
Challenge
myPOS wanted to increase its presence and awareness in Germany and Austria while successfully bringing its new products to market. Our challenge was to identify and use relevant media channels to win the attention of the target groups.
Solution
We developed a comprehensive PR strategy that includes press releases, media events, interviews and guest articles. We approached media in finance, technology and general business in a targeted way and built close relationships with journalists and editors.
Impact
Thanks to our PR work, myPOS was able to build a significant media presence in both countries. Coverage in high-profile publications has not only increased brand awareness but also strengthened trust in myPOS’s products.