Headquartered in Gumpoldskirchen, Messer Austria has specialised in industrial, medical and specialty gases for more than 115 years and is part of the privately owned Messer Group. Its gases are found in many areas of everyday life, from food packaging to wastewater treatment. Since September 2026, we have supported the company with strategy and press relations.
Client
Messer Austria GmbH
Location
Gumpoldskirchen, Austria
Industry
Industry, industrial, medical and specialty gases
Target audience
B2B
Services
- Public relations (PR)
- strategy development
- trade media relations
Geographic scope
National
Period
Sep 2026 – ongoing
Overview
Challenge
Industrial gases are indispensable, yet remain invisible to the general public. Messer Austria is a classic hidden champion: well established in B2B, but less well known than its large competitors outside its core regions. The aim is to make the company visible as a reliable partner and to show where industrial gases keep business and everyday life running.
Solution
Following a strategy workshop and a PR approach for 2026 and 2027, we focus on applications everyone knows from daily life. For the International Day of Awareness of Food Loss and Waste, a press release showed how food-grade protective gases in packaging extend shelf life, reducing waste even before products reach the supermarket shelf. Lukas Ritter from technical sales featured as the expert.
We placed the topic specifically in business, retail and hospitality media as well as the regional press around the company’s headquarters.
Impact
The first press release was picked up by medianet, Cash, Gastro, ahgz, NÖN and MeinBezirk Mödling in print and online, among others.