PR for digital transformation in the financial sector

Objectway supports leading financial institutions with state-of-the-art technology in implementing their digital transformation programmes. The company delivers intelligent, cloud-enabled solutions that increase customer engagement and optimise front-office productivity and back-office process efficiency. This raises productivity, enables innovative investment services and automates all processes. The versatile, open and modular core banking platform is tailored to the needs of renowned private, retail and central banks.

We strive to establish Objectway as the leading point of contact for financial companies that want to digitalise and optimise their business processes. Given the demanding German market, we take on this challenge with commitment and innovation. We place great emphasis on communicating the platform’s unique strengths clearly, in order to highlight the potential for clients as effectively as possible. The company is aware that digital tools and international companies can sometimes meet with reservations, which is why we are actively working to overcome these concerns through open communication and clear, tangible added value. The strategy focuses on distilling the complexity of the applications down to the key points in the current market environment, so as to ensure a smooth, value-enhancing implementation process for clients.

We present the digitalisation of value chains, in the form of scalable cloud infrastructure and artificial intelligence, as the best and only solution for the present and future of the banking system. Using real-world examples, we demonstrate that advisory processes, through the virtual assistant function, lift every workflow to a new level and thereby make investing easier. In various interviews and press releases, we address current studies on personalised advice, rapid availability, convenient use and data security in digital banking. Here we show where Objectway connects and how it closes gaps.

With our communication strategy, we achieve publications in the most important financial and business media within a very short time, as well as attention in German retail banking. Many interested readers became aware of Objectway through the intelligence the platform brings to the investment management process and liquidity management.