Media positioning & deal communications for ox8 Corporate Finance

ox8 Corporate Finance is an independent corporate finance boutique based in Frankfurt am Main, specialising in M&A transactions, growth capital and strategic financing processes in the small- and mid-cap segment. The aim of the collaboration is to position ox8 as the leading expert voice on M&A, market cycles and deal readiness in the German-speaking region and to increase the visibility of ongoing and completed transactions.

The M&A market is strongly shaped by cycles, uncertainty and growing selectivity. At the same time, the need for context and orientation among entrepreneurs, founders and investors is rising. For ox8, the challenge was to prepare complex transaction and market topics for the media, to differentiate itself clearly in a highly competitive advisory environment, and to place both strategic opinion pieces and concrete deal announcements credibly.

To achieve these goals, a comprehensive PR and media strategy was implemented. It included developing and placing press releases on market analyses, industry trends and M&A dynamics in areas such as software, green tech, healthcare and consumer health.

A central element of the collaboration is the regular arranging of interviews with ox8’s managing partners and directors in leading financial and business media. In addition, deal announcements and transaction releases are accompanied strategically, in order to make ox8’s advisory expertise visible through concrete market examples. The content is closely aligned with current market developments, investor logic and the regulatory framework.

Through continuous media relations, ox8 was able to significantly expand its presence in relevant financial and business media. Interviews, expert assessments and deal announcements strengthened the perception of the company as an experienced, strategically minded M&A advisory firm. The regular placement of well-founded articles helped establish ox8 as a trusted point of contact for entrepreneurs, founders and investors and to increase the visibility of complex transactions in a lasting way.