dagobertinvest is a platform specialising in real estate crowdinvesting and Austria’s crowdinvesting market leader. The company gives private investors from the German-speaking region the opportunity to invest in property projects by reputable, easily verifiable developers from Germany and Austria, offering them an attractive interest rate of 5–8% p.a. For developers, in turn, dagobertinvest arranges private risk capital as an additional pillar in the financing mix (projects are never financed without a bank). Thanks to crowd capital, small and medium-sized developers in particular can increase their turnover, in other words realise more construction projects.
Client
dagobertinvest
Location
Vienna, Austria
Industry
Banking & finance
Target audience
B2B, B2C
Services
- Content strategy
- Branding & positioning
- Public relations (PR)
Geographic scope
International
Period
Sept 2019 – ongoing
Overview
Challenge
Although real estate crowdinvesting is booming, there were and still are many reservations and a good deal of half-knowledge around the topic. Real estate crowdinvesting is becoming better known and more established as a form of investment, but the challenge remains to anchor it among the general public. The aim is to convince new investors as well as developers of its benefits.
Solution
Highly targeted communication to the individual target groups. Positioning real estate crowdinvesting as a sensible alternative to the savings account, especially in times of zero interest rates, and thus as an investment for the general public and a relatively crisis-proof one. In addition, we used best-practice examples from the construction industry to show how crowd capital concretely advances developers in their business. And we regularly highlight new crowdinvesting records and milestones achieved by dagobertinvest to illustrate the development of the platform and of real estate crowdinvesting in general. This takes the form of press releases, guest articles and interviews.
Impact
Regular coverage of dagobertinvest and real estate crowdinvesting in the most important Austrian media such as Der Standard, Die Presse or trend, as well as in German business media such as Handelsblatt.
Placement of more than 70 positive media reports about dagobertinvest in the first half-year, with a total media value of over €500,000.