Media positioning for klarvest in the property market

klarvest is a Berlin-based PropTech platform that makes it easier for private investors to access knowledge about residential property investment. The aim of the collaboration is to position klarvest as a trustworthy platform for knowledge and guidance in the complex German property market and to actively help shape the public debate around returns, risk and regulation.

For private investors, the German property market is characterised by uncertainty, regulatory complexity and a high need for information. Many potential investors are interested in property as an asset class but feel insufficiently informed or are deterred by equity requirements, risks and a lack of transparency. For klarvest, the challenge was to address this knowledge gap credibly while also providing media-relevant content for business, finance and consumer media.

To support this positioning, interviews and guest articles were placed in relevant media and data-based PR stories were developed. Key content drew on our own surveys and market analyses, which made investment hurdles, knowledge gaps and generational differences in interest in property visible.

In addition, presentations of the klarvest website and product were given in video calls with media representatives to explain the platform’s functionality, tools and added value transparently. We also supported klarvest with proofreading editorial texts for online and website content, as well as with translation and language quality assurance of social media content.

Through continuous media relations and the clear presentation of complex investment topics, klarvest was established as a competent contact for private property investors. Interviews, guest articles and data-based stories ensured visibility in relevant media environments and strengthened perception of the brand as an education and guidance platform. Close editorial support also contributed to a consistent, professional external presence across website, media and social media.