BILLA Reisen is a tour operator brand of DERTOUR Austria GmbH and one of the best-known travel brands in Austria. The online provider specialises in package holidays to classic destinations around the Mediterranean and beyond. We have been responsible for the brand’s press relations since January 2026. “They won us over with fresh ideas and creative approaches,” says Daniela Ebeert, Head of Corporate Communications & Sustainability at DERTOUR Austria.
Client
BILLA Reisen (DERTOUR Austria GmbH)
Location
Vienna, Austria
Industry
Tourism, tour operator
Target audience
B2C
Services
- Public relations (PR)
- content strategy
- press conferences
Geographic scope
National
Period
Jan 2026 – ongoing
Overview
Challenge
The package holiday market is crowded: discount travel brands, large booking platforms and traditional operators all compete for the same holidaymakers. Travel topics are popular with the media but easily interchangeable. BILLA Reisen therefore needed to stand out not just with offers but with its own expertise and relevant data on how Austrians travel, while conveying the quality and security of a strong travel group behind the brand.
Solution
Following a strategy meeting in December 2025, we developed a topic plan along the travel year. Monthly press releases addressed questions that genuinely concern holidaymakers: booking early rather than gambling on last-minute deals, a family holiday checklist, alternative destinations, holidays under 1,000 euros, AI hacks for the summer holiday and tips on where to extend the summer. Head of Communications Daniela Ebeert was positioned as the brand’s travel expert.
The highlight was a representative Ipsos study on Austrians’ travel behaviour, which we presented in September 2026 at a press briefing with DERTOUR Austria CEO Mark Tantz and Ipsos Country Manager Alexander Zeh, complemented by dedicated versions for the federal states. In October, a second study on the use of AI on holiday followed. Topic planning for 2027 is already under way.
Impact
Since January 2026, more than 35 editorial pieces on BILLA Reisen have appeared, including in Kronen Zeitung, Kurier, Heute, oe24, Oberösterreichische Nachrichten, Salzburger Nachrichten, Vol.at, MSN, Leadersnet and schauvorbei.at, as well as trade media such as ahgz and New Business. The press briefing on the Ipsos study alone generated a series of reports in high-reach daily and online media.