MISTER NEO has made it its mission to bring people of all ages together and generate enthusiasm through unique events full of fun and action. Through cooperation with various partners in more than 30 cities across Germany and abroad, MISTER NEO has managed to offer its customers over 60 events and activities. The main focus is on stag and hen parties, but company events and school trips are also meant to become an unforgettable experience with MISTER NEO.
Client
MISTER NEO
Location
39615 Seehausen, Germany
Industry
Entertainment & events
Target audience
B2C
Services
- Content strategy
- Events
- Branding & positioning
- Media planning
- Public relations (PR)
- Copywriting
Geographic scope
International
Period
June 2021 – ongoing
Overview
Challenge
Parties, large events and groups of people were difficult to realise, or even forbidden, during the Corona period. It was therefore important to develop a suitable PR strategy plan with our client. MISTER NEO’s activities and events were to be made accessible to the general public, always on the basis that the experiences are put together individually and exclusively according to personal preferences.
Solution
By localising MISTER NEO’s content and offers for the German market, we tie in with current topics and trends and accompany them with regular media mailings to mass-market, trade and lifestyle media. It is important to us to highlight the uniqueness, diversity and expertise of the event specialist.
Impact
- Increased awareness at national level
- Won numerous new customers
- Coverage in daily newspapers and lifestyle media
- Successful prize draw held with a large number of participants
- Media value achieved of over €300,000