ApoMed.at is a reputable Austrian online pharmacy from Upper Austria that also offers its online customers advice from trained pharmacy professionals on the web.
Client
ApoMed.at
Location
Perg, Austria
Industry
Pharmaceuticals & biotech
Target audience
B2C
Services
- Content strategy
- Branding & positioning
- Public relations (PR)
- Copywriting
Period
May 2020 – ongoing
Overview
Challenge
Not least because of the Corona pandemic, online pharmacies recorded enormous growth. While this also applies to smaller Austrian online pharmacies such as ApoMed.at, it is primarily the large international corporations that benefit. The challenges include drawing attention to the unequal conditions and ‘rules of the game’, positioning ApoMed.at as a reputable, local online pharmacy and presenting its operator as a media expert on health questions.
Solution
Educational work on the rules and conditions in the online pharmacy market, and on service topics in the health sector that go hand in hand with the online pharmacy’s offering. PR measures implemented: press releases, organisation and support of interviews, editorial days, story pitching to business, lifestyle and health media.
Impact
Articles in all the major and relevant Austrian media such as Kurier, Der Standard, Die Presse, Salzburger Nachrichten, OÖN, Woman, trend, etc.