At the time of the PR engagement, the Vienna-based company Beacon Invest was a newcomer in the M&A sector that wanted to use targeted communications measures to achieve both greater awareness and lead generation.
Client
Beacon Invest
Location
Vienna, Austria
Industry
Management consulting
Services
- Content strategy
- Branding & positioning
- Public relations (PR)
Period
July 2018 – Nov 2018
Overview
Challenge
Effective media positioning of a newcomer in a segment dominated by large, well-known players.
Solution
Working out the USPs, mass-market service topics, focus on individual sectors.
Impact
A total of 54 media reports (18 of them print articles) with an ad value of almost €150,000 in three months of PR support in Austria and Germany. Client enquiries as a result of positive media coverage following the PR engagement.