With six million patient enquiries a month, DocFinder is Austria’s largest doctor search portal. Users and patients can search for doctors on the portal free of charge using various filters and, after a visit, leave online reviews. DocFinder in turn allows doctors to position themselves optimally on the platform with targeted practice marketing.
Client
DocFinder
Location
Vienna, Austria
Industry
Internet
Services
- Branding & positioning
- Public relations (PR)
Period
Mar 2020 – ongoing
Overview
Challenge
Bring DocFinder into media relevant to the platform more often with positive coverage.
Solution
Position DocFinder as an expert and tip-giver in the healthcare field on each currently relevant topic.
Impact
15 positive media reports with only two PR campaigns so far, including articles in nationwide daily newspapers, lifestyle and trade media and a business magazine.