CNT Management Consulting AG is an internationally operating, multiple award-winning consultancy with a focus on digitalisation. For over 20 years, CNT, with 270 employees, has supported companies from various industries in developing and implementing SAP solutions; from 10 locations, the service provider serves more than 180 clients in 50 countries worldwide.
Client
CNT Management Consulting AG
Location
Glinkastraße 32, 10117 Berlin, Germany
Industry
Software & IT services
Services
- Public relations (PR)
Period
Apr 2020 – Aug 2020
Overview
Challenge
Digitalisation affects more and more industries and companies, and demand for professional consulting services – especially for SAP – continues to rise every year. As a top consulting company, CNT is a “hidden champion” in SAP – and this needs to be made known to the German and Swiss public as well. However, as management consulting mostly deals with confidential internal matters, it is at the same time difficult to demonstrate the impact and success of CNT’s work through selected case studies.
Solution
With a content strategy geared towards B2B and thought leadership, we position CNT by entering industry-relevant media debates and letting the experts from SAP consulting speak on current topics in consulting and digitalisation. To do so, we identify new angles and target-group-specific trade titles, which we approach with our press releases. In addition, we establish personal contacts between the CNT management team and selected trade journalists, giving media representatives a “hotline” to the pioneers of the digitalisation sector.
Impact
Through our work, we were able to establish a media presence for CNT Management Consulting AG with expert articles, interviews and podcasts on current topics such as recruiting, the coronavirus pandemic and market developments in consulting, and to place the company among the opinion leaders of the industry.