B2B public relations for an HR start-up

The Munich-based start-up Teamfit offers companies a motivating sports and health programme via its app, to get employees fit and strengthen team spirit. Through the app, employees join together in teams and can enter into a sporting competition against other departments or locations. With this concept, topics such as fitness, health sport and motivation become deeply anchored in the company’s DNA. Our main goal here is to increase brand awareness and generate leads in Germany

Teamfit is a purely B2B business, so it is aimed at companies, although the users themselves are their employees. The challenge is therefore to convince decision-makers in HR departments and management of the product or service, while at the same time winning over the end user.

After an in-depth strategy workshop, a communications concept including topic planning for the first half-year was drawn up. We work with a communications mix of print and online media as well as radio and podcasts, which we reach through press releases, interviews, editorial tours and press talks.

Coverage in the most important start-up and business media as well as B2B HR media.