Public relations for a SaaS company

Founded in 2017, the SaaS (“software as a service”) company Kenjo specialises in digitalising HR. Kenjo currently employs a team of more than 75 people and works with organisations of between 20 and 500 employees in Germany and Spain, as well as in Latin America and Switzerland. Its more than 500 clients include Jaguar, Domino’s Pizza, Verdecora, Alquiler Seguro and Fintonic. With Kenjo, companies can use the cloud to manage documents, handle holidays and absences, carry out on- and offboarding, organise performance review processes and measure the working environment, among other things. In addition to automating HR administration tasks, Kenjo promotes a corporate culture that supports employees’ professional and personal development.

As a digital HR solution, it is hard to stand out from the multitude of providers

and hold your own against strongly established

competition. Our task was to make the B2B product known in the target group

and at the same time to set it apart positively from the competition.

We set ourselves the shared goal of placing Kenjo’s USPs in the relevant media and blogs so that awareness grows and the software becomes further established in the market.

As a PR agency, we are intermediaries for our clients’ interests and image. We placed the product and the company in the relevant, renowned daily newspapers and business magazines, as well as in blogs, podcasts and HR trade media. We also organised interviews and editorial tours and spread the company’s message to the public in a targeted way. Founder David Padilla was also positioned as an expert on employee satisfaction and retention in Germany’s biggest mass media, in order to build trust in the brand and the company.

The company’s awareness was noticeably increased.

Using analysed data, we were able to produce media-friendly statistics and forecasts for the industry, which with just one action resulted in more than 23 pieces of coverage with a reach of more than 450 million visits per month. We also achieved publications in the client’s most important target media, such as Bild, Focus and Heise.de.