PR for the launch of power stations in Germany

Working with UGREEN, we supported the media launch of the new product “PowerRoam 1200” in Germany from February to June. UGREEN is a company specialising in the manufacture of high-quality electronics accessories for smartphones, tablets and computers. The company’s products are known for their durability and reliability. More recently, the company has also been producing and selling power stations.

PowerRoam 1200 is UGREEN’s latest product, a portable charging station that can charge various devices on the go. It is equipped with a 1110 Wh battery that can power several devices at the same time. The PowerRoam 1200 is both light and robust, making it the ideal choice for outdoor activities such as camping and hiking, as well as for emergencies.

The client UGREEN wanted to introduce its new product PowerRoam 1200 in Germany and make a splash. As an agency, we faced the challenge of developing a successful launch campaign that would spark the target group’s interest in the product. At that time, UGREEN was a relatively new player in the fiercely competitive market for power generators. Our launch campaign therefore had to not only generate interest in the PowerRoam 1200 but also establish UGREEN as a strong competitor in the industry.

To meet these challenges, we developed a comprehensive product launch campaign comprising a press release, more than 25 journalist tests and the participation of journalists in a live event in Berlin, where they could conduct interviews with the UGREEN team on site. We also used YouTubers and KOLs to promote the product and spark the interest of potential customers.

Our launch campaign had a considerable impact on the launch of UGREEN’s new product. In total, we secured more than 50 articles in three months, which got the product talked about and raised the company’s profile.