Product PR for a leading barefoot shoe maker

Vivobarefoot is a footwear company that designs and makes minimalist shoes designed to let the feet move naturally and freely. Its mission in Germany is to promote a healthy and sustainable lifestyle by offering high-quality, sustainable shoes that support natural movement. As a PR agency, our task is to raise awareness of the brand and its mission and to connect it with influential figures in the industry and the media, in order to increase visibility and influence on the German market.

Vivobarefoot approached us with the aim of improving its public relations in Germany. In this respect, Vivobarefoot faced several challenges, including a lack of brand awareness and low market penetration in Germany. Vivobarefoot also wanted to overcome the perception that its shoes are only suitable for niche activities such as trail running and hiking, and instead to position itself as a viable option for everyday life. Finally, it wanted to establish itself as a sustainable and environmentally conscious brand, which requires a targeted and well-thought-out approach to communication and public relations.

We implemented a comprehensive PR strategy that included press releases, product test offers, event research and sponsorship bookings. We regularly use “thought leadership” articles and input from Vivobarefoot’s leading health experts to communicate the benefits of barefoot shoes and to spark the interest of the target group.

Our PR work for Vivobarefoot led in 2023 to more than 180 articles in leading mainstream, lifestyle, health and outdoor media, with a total reach of more than 1,126,515,459 readers. This significantly increased brand awareness and helped Vivobarefoot reach a larger audience. Our work also sparked interest in the benefits of barefoot shoes and helped position Vivobarefoot as a thought leader in the industry.