PR for a modern tax consultancy

Team23 is a Viennese tax consultancy founded by Edin Salihodzic that deliberately takes new paths in a traditionally minded industry. Rather than simply managing numbers, Team23 positions itself as a strategic sparring partner for businesses, with modern advice and communication on an equal footing.

Alongside its professional focus, its role as an employer also plays a central part: Team23 stands for diversity, flat hierarchies and an open approach to a profession that is often perceived as conservative.

In the media, the tax consulting industry is usually characterised by complex technical topics, little differentiation and classic images of law and accounting firms. For Team23, the challenge was to become visible both as a modern consultancy for businesses and as an attractive employer.

At the same time, tax content had to be prepared in a way that is relevant to a broad public as well, for example through everyday questions such as: at what point does a side income become taxable? The aim was to build trust, create visibility and clearly establish Team23 as a breath of fresh air in a long-established industry.

At the heart of the collaboration was building Team23 as an opinionated, modern tax consultancy with a clear stance. Tax topics were deliberately presented in a practical and understandable way, for both businesses and private individuals.

We used targeted press releases, interviews, guest articles and podcasts. In terms of content, the range extended from classic B2B topics such as strategic tax advice and entrepreneurial decision-making to B2C-oriented questions, for example around side income, self-employment or new working models. In parallel, Team23 was positioned as a contemporary employer that breaks with traditional firm structures.

The PR work led to a strong presence in Austrian mainstream and business media, including Der Standard, Kurier, Salzburger Nachrichten, Oberösterreichische Nachrichten and Die Wirtschaft.

In total, around 50 editorial articles were achieved, with a media value of approximately €400,000. Team23 successfully established itself as a visible voice for modern tax consulting, both as a competent partner for businesses and as an attractive employer in an industry undergoing change.