White paper · October 2026

Which sources ChatGPT cites for companies.

Trade media, consumer media and press releases in AI answers about companies in Germany and Austria. For this survey we asked ChatGPT 80 questions across eight sectors and analysed 446 sources.

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PDF · 16 pages · in German · survey dated 23 October 2026

White paper Which sources ChatGPT cites for companies, Fullstop PR
72%of media citations in the AI answers come from trade and sector media, 28% from consumer media.
48%of answers cite at least one trade outlet, compared with 24% for consumer media.
50 to 14different trade titles and consumer media were cited as sources.
13%of all sources in Austria are press portals such as APA-OTS. In Germany the figure is 3%.

Contents of the white paper.

  • Which types of sources ChatGPT cites for companies in Germany and Austria
  • Trade media and consumer media compared, including by sector
  • Differences between Germany and Austria, for example in press releases
  • Which sources are cited for questions about trends, innovation or experts
  • How widely ChatGPT, Gemini, Perplexity and other assistants are used
  • Recommendations, a press release checklist and the full methodology

Selected findings.

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    © 2026 Fullstop Public Relations GmbH. The study, texts and charts are protected by copyright. Individual findings may be quoted with the credit “Fullstop PR, AI sources survey, October 2026” and a link to fullstoppr.com. Any other use requires our prior written consent.