Strategy workshop for Berlin Partner: a new direction for communications

Berlin Partner für Wirtschaft und Technologie is the State of Berlin’s agency for economic development and location marketing. In summer 2026 its corporate communications team hired us through a public tender to run a strategy workshop on giving its communications a new direction.

The way people use media is changing fast. AI and new channels confront even established communications departments with the question of how to reach journalists, multipliers and target groups effectively in future. The task was to take an honest look at existing channels and formats and to set clear priorities together with the team.

After a preliminary meeting and a review of past communications, we designed a full-day, in-person workshop and moderated it in Berlin on 26 August 2026. It had five working sessions: a channel check of the status quo, a trend radar on media change, target groups and messages in a message house, new forms of media relations in a format lab, and a roadmap with priorities.

Trend cards, posters and a course book for participants made the content tangible.

The corporate communications team received a documentation of the results with a photo record. It sets out concrete areas for action and a roadmap with short-, medium- and long-term priorities. In September 2026 we presented the results and discussed them together in a joint meeting. Feedback on the workshop was very positive.