nexible, an insurtech founded in 2017 and based in Düsseldorf, offers Germany’s first fully digital car insurance and covers the complete product range (third-party liability, partial and fully comprehensive cover). Since April 2019, nexible has also been active on the Austrian market. For now, the offering is limited to digital third-party motor liability insurance, which can be taken out via the leading online comparison portal durchblicker.at. nexible aims to be “as little insurance as possible” and wants to make a simple, transparent and attractively priced offer, especially to digitally savvy people. nexible is a wholly owned subsidiary of ERGO Digital Ventures AG.
Client
nexible GmbH
Location
Düsseldorf, Germany
Industry
Insurance
Target audience
B2C
Services
- Events
- Branding & positioning
- Social media
- Public relations (PR)
Geographic scope
International
Period
Jan 2020 – ongoing
Overview
Challenge
The aim is to increase nexible’s awareness in its existing markets, win new customers and build loyalty among existing customers.
Solution
To do so, we rely on a mix of business topics and consumer-service announcements. Classic press releases, editorial visits as well as targeted interviews and guest articles with daily newspapers and business media provide the necessary media boost.