Gibson Club is internationally known for its wild nights, renowned acts and a place where you can forget everyday life and surrender to a perfect illusion. With cosmopolitan hit and
Client
Gibson Club
Location
Zeil 85-93, 60313 Frankfurt am Main, Germany
Industry
Entertainment & events
Target audience
B2C
Services
- Content strategy
- Public relations (PR)
- Branding & positioning
- Copywriting
Geographic scope
National
Period
May 2021 – ongoing
Overview
Challenge
How can Gibson Club be showcased in a differentiated way for maximum attention, as a serious and cool music club on the one hand and as a table club and event location for a broad audience on the other? The task is to show that Gibson Club is the “place to be” for young and young-at-heart people, a cosmopolitan lifestyle hangout in the heart of Frankfurt where everyone can be themselves.
Solution
The communication strategy works in two directions in order to hit the sweet spot between a cool, authentic music club and an international, stylish event location. Through interviews, we convey the Gibson Club brand: cooler than classic table clubs, more professional than an underground club, thereby providing a common thread for storytelling on all occasions and across all channels.
Impact
The interviews further raised Gibson Club’s profile: within one month, almost 150 million readers read about Gibson Club in various renowned online publications such as welt.de or Business Insider. In print, our work reached almost 500,000 readers.