The 4*Superior hotel Rigele Royal has become a real “place to be” in the Alps. It is a cosmopolitan lifestyle meeting point for the young and young at heart in wintry Obertauern. Every member of staff at the hotel is a true host, and guests feel it day after day. The quality of the house is also reflected in the new rooms made from natural materials. In addition, the Rigele Royal delights modern gourmets with its up-to-the-minute gastronomy offering.
Client
Rigele Royal 4*Superior-Hotel
Location
5562 Obertauern, Austria
Industry
Travel & leisure
Services
- Branding & positioning
- Public relations (PR)
Period
Nov 2019
Overview
Challenge
The Rigele Royal is, and can be, more than a classic winter sports wellness hotel. This should also come across clearly in the media coverage.
Solution
A focus on what makes the Rigele Royal special and sets it apart from other winter sports wellness hotels.
Impact
With just one PR action last autumn, 20 publications, some of them extensive, were achieved in relevant lifestyle, hospitality, gastronomy and regional media in Austria and Germany. The Ad Value amounted to over €60,000.