State Street Global Advisors (SSGA) is the investment management arm of the American State Street Corporation and, with 2.8 trillion, the third-largest asset manager in the world. In Germany, more than 80 SSGA ETFs are tradable on Deutsche Börse under the name SPDR.
Client
State Street Global Advisors
Location
London, UK
Industry
Banking & finance
Target audience
B2B, B2C
Services
- Events
- Branding & positioning
- Public relations (PR)
Geographic scope
International
Period
Jan 2019 – ongoing
Overview
Challenge
An ever-growing range of different financial products is flooding the market. For investors, the quality and expertise of fund providers is therefore a priority. In addition, very complex content often has to be made understandable and prepared for readers.
Solution
As a PR agency and mouthpiece in Germany, we place SSGA and its investment products in all of the country’s important business and financial media, organise interviews and editorial tours, and position the financial group’s messages in the public eye in a targeted way. With weekly releases and statements on relevant financial topics, as well as press information on SPDR and SSGA products, State Street Global Advisors or SPDR is written about daily in all relevant media.
Impact
- Coverage in all relevant business and financial media in Germany
- Around 500 publications since the beginning of 2020
- Articles and comments in FAZ, Süddeutsche Zeitung, Handelsblatt and many more
- State Street Global Advisors and its experts are approached daily by journalists as competent interview partners