GEO · Generative Engine Optimization
What does ChatGPT say about you?
More and more people ask AI assistants instead of search engines. We make sure your company appears in their answers, and is described correctly.
The new search answers in full sentences.
Anyone asking for a provider, an expert or a solution today gets a ready-made paragraph from the AI, complete with names and context. Many never click further. What matters is whether you are in that answer.
AI systems rely on sources they trust: media coverage, trade titles, clear expert positions and well-structured websites. That is exactly where PR has always worked. GEO brings both together.
Leading the way
Miriam Günther
Head of Agency Berlin · GEO
- Head of Agency Berlin and responsible for GEO at Fullstop PR.
- Combines classic media relations with a clear view of how AI systems choose sources and describe brands.
- Has worked with lifestyle, tech and consumer tech brands for years and knows the newsrooms AI answers are built on.
Our levers
Five levers for your AI visibility.
We measure what AI says about you today and change it where AI gets its answers from.
01
AI visibility check
We ask ChatGPT, Perplexity and Google’s AI Overviews the questions your customers ask and document who gets named, how you are described and which sources sit behind it.
02
Media relations as a source
Editorial coverage in leading and trade media is one of the strongest signals for language models. We place your topics where AI systems look things up.
03
Clear expert positions
One face, one core topic, recurring messages: this is how machines link your name to your field. Through interviews, guest articles and commentary.
04
A website machines understand
Clear answers to real questions, clean structure, FAQs and structured data: we make your own pages quotable.
05
Monitoring and fine-tuning
AI answers change. We check regularly, report in plain language and adjust topics and channels.
Process
From check to visibility.
1
GEO check
We check, free of charge, how AI assistants present your company today.
2
Strategy
Topics, media, spokespeople and website measures in one clear plan.
3
Delivery
Media relations, content and monitoring, month by month.
FAQ
Good to know.
What is GEO?
GEO stands for Generative Engine Optimization: everything that makes a company visible and correctly described in the answers of AI systems such as ChatGPT, Perplexity or Google AI Overviews.
How is it different from SEO?
SEO aims for a place in the list of results. GEO aims to be part of the answer. What counts most are credible sources such as media coverage, clear expert positions and well-structured content.
Why does a PR agency do this?
Because AI systems rely heavily on editorial coverage and trade media. Good media relations is therefore one of the most effective levers for GEO.
How quickly will we see results?
First changes often show after a few months, depending on how quickly new coverage and content appear and are picked up by the systems.
Get in touch
How visible are you in AI answers?
Request the free GEO check. It is part of our PR analysis. Requests from Germany are handled by our team in Berlin, from Austria and Switzerland by our Vienna office.