MYPOSTER is an online provider of personalised photo products such as posters, photo books, calendars, collages and wall art. Since October 2025 we have supported the brand with ongoing product and corporate PR, from the launch of the AI photo book and the first German collaboration with Disney to seasonal gifting themes.
Client
MYPOSTER
Location
Munich, Germany
Industry
E-Commerce / Personalised Photo Products
Target audience
B2C
Services
- Public Relations (PR)
- Product PR
- Product Review Management
Geographic scope
National
Period
Oct 2025 – ongoing
Overview
Challenge
Photo products are a crowded market with many similar offerings. MYPOSTER needed to be seen not as just another print service, but as an innovative destination for memories and gifts. To achieve this, we had to tell the story of its new products, above all the AI photo book, in a way that resonated equally with tech, testing, lifestyle and family editors.
Solution
We kicked off with the launch of the AI photo book, which automatically arranges photos into a story. Building on this, we regularly issue press releases around seasonal occasions such as Valentine’s Day, Easter, Mother’s Day, birthdays and Christmas, combining them with the company’s own data and insights on gifting and memories.
A second focus is editorial product testing: we invite tech and consumer editors to try new products such as the AI photo book, the AI children’s book, photo collages and the picture frame configurator for themselves. This is complemented by prize draw partnerships and communication of the Disney collection for children’s rooms and families.
Impact
In the first eight months we achieved around 130 articles in print and online media, including 111 product reviews and 47 placements in tier-one media such as c’t and heise, FAZ, Computer BILD, IMTEST, Focus, Guter Rat, SUPERillu, Jolie and Frau von Heute. Several prize draws ran in high-reach titles. Further reviews and reports have followed since, for example in DigitalPHOTO, Glücks Revue and via dpa.