PR for Collectible Invest: collectibles as an asset class

Collectible Invest is a Berlin-based platform for alternative investments. Investors can buy into luxury watches, classic cars, art and other collectibles with small amounts. Since July 2026 we have handled its press relations in Germany, including the Collectible Invst securities offering. Our aim is to show that collectibles are a serious asset class and to make CEO and co-founder Malte Häusler known as an expert in it.

In Germany, most people see collectibles as a hobby, not as wealth. The topic also takes explaining: prices are set at auction rather than on an exchange, and journalists are rightly sceptical of new types of investment. A young platform has to earn credibility first. It must convince financial trade media and consumer media alike with solid content.

After the kick-off and strategy phase, we wrote press releases built on concrete market data. They put current indices and auction results into context, such as how watches, coins and classic cars performed in the Knight Frank Luxury Investment Index. One topic that drew a lot of attention was a European first: investors could buy a share in a 67-million-year-old Triceratops skull. We answered journalists’ questions on it with detailed background information.

We also place guest articles by Malte Häusler in trade media for alternative investments, for example on the role collectibles can play in institutional portfolios. We support the communication for Collectible Invst as well.

Within the first few months, coverage appeared in Welt am Sonntag, Cash (online and print), altii and Der Fondsbrief, among others. Several regional news sites such as TZ, op-online and Volksfreund followed. The guest article in altii also puts Collectible Invest into the trade debate on alternative investments for institutional investors.