EcoFlow is a company for portable power supplies and renewable energy solutions. The Chinese company’s mission is to reinvent the way the world accesses energy, with this pioneer of mobile power producing quiet, lighter and longer-lasting renewable batteries. EcoFlow’s products are now available in 40 countries and regions across Europe, supported by a network of more than 400 local retailers.
Client
EcoFlow
Location
China
Industry
Hardware & technology
Target audience
B2C
Services
- Public relations (PR)
Geographic scope
National
Overview
Challenge
In a fiercely competitive market segment, we had to present the manufacturer’s various new products in a targeted way and place them in the relevant media, blogs and buying-advice websites.
Solution
With an interesting mix of product information combined with relevant industry topics and current events, as well as the offer of product tests, we were able to convince media of the various EcoFlow solutions. The interplay of technical information and lifestyle topics was decisive for the success of the placements.
Impact
In a very short time, diverse print and online media across sectors reported on the various topics of the energy innovator EcoFlow, significantly strengthening the client’s visibility.