Social media for a foot care device manufacturer

Client

NWT GmbH

Location

Am Obstgut 9, 04425 Taucha

Industry

Hardware technology & equipment

Target audience

B2B

Services

  • Content strategy
  • Digital strategy
  • Photography
  • Social media
  • Copywriting

Geographic scope

International

Period

Dec 2020 – ongoing

Overview

NWT GmbH is one of the world’s leading manufacturers of foot care devices. At its site in Germany, it produces foot care technology and nail design devices for many well-known companies worldwide, not only under its own brand but also as an OEM manufacturer.

NWT GmbH was founded 15 years ago as a joint venture between a Japanese manufacturer in the field of dental technology and one of the leading European manufacturers in the field of foot care technology. With this many years of experience, NWT GmbH develops, produces and sells innovative technology for dental, foot care, podiatry, manicure, cosmetics and wellness.

Challenge

The aim was to use social media to create a comprehensive communication mix and an overview of the various products, targeting the specific audience of professional chiropodists, podiatrists and nail designers. We started by creating a comprehensive content strategy for Instagram and Facebook, in order to continuously communicate visual impressions of the company to the target group.

Solution

Together with the client, we agreed on creative guidelines such as tone of voice, imagery, colour scheme and design, as well as important timing and technical requirements. We then created an editorial plan for our own posts, developed a strategy for social media advertising and organised photo shoots.

Impact

  • Perfectly coordinated Instagram feed
  • Engaging and informative posts on products and applications
  • Growth in follower numbers
  • Increased user engagement
  • Sales optimisation through social media

  • Previous ProjectPublic relations for a construction software start-up

  • Next ProjectPublic relations for an online pharmacy

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