Market entry & thought leadership for Monta – e-mobility in the DACH region

Monta is a leading platform for electric vehicle charging. With its app and its operator management system, it connects drivers, site owners and installers and creates an open, accessible charging network. Fullstop supported Monta for several years with its market entry in Austria and later with communications in Germany as well – with the aim of building brand awareness and positioning Monta as a thought leader in e-mobility.

The e-mobility market in Austria and Germany is growing, but is marked by high electricity prices, uneven charging infrastructure and sceptical public perception. In addition, Monta’s product – software – required explanation. The communications had to reach both B2B target groups (fleets, energy suppliers, the real estate sector) and B2C drivers, and establish Monta as a strategic partner in the mobility transition.

To achieve the communications goals we had set, we developed a PR strategy that combined data-driven stories, strategic partnership announcements, thought leadership positioning and targeted interview placements.

Data-based hooks with high news value formed a central lever: these included a survey showing that one in two electric car owners in Germany regrets the purchase because of high electricity prices, as well as an analysis of the “most EV-friendly holiday destinations in Germany”, each of which generated more than 50 media reports.

We also relied on continuous interviews with Monta’s experts, particularly on topics such as dynamic electricity tariffs, the role of regional energy suppliers in the mobility transition, charging infrastructure for company fleets and pricing in public charging. The interviews strengthened Monta’s position as a strategic voice in the industry and gave the technology-driven platform a clear, recognisable face. In parallel, we placed partnerships and market milestones in a targeted way in leading and trade media.

Several hundred media reports in Austria and Germany – from high-reach daily newspapers such as Der Standard, Welt, Focus or t-online to renowned trade media – delivered impressive visibility. In total, more than 105 million contacts were reached, corresponding to a media value of more than one million euros. As a result, Monta was lastingly established as a relevant player in e-mobility in both markets – in both the B2B and B2C environments.